Torres Novas  was founded in 1845, in the town of Torres Novas, by a group of merchants from Lisbon, wishing to become independent of imports.

As one of the first terry cloth production lines in Portugal the Torres Novas brand established itself as the most well-known Portuguese bath towel brand, recognized for its high quality manufacturing process, the use of the best raw materials.

With the arrival of the new millennium, the Company began to suffer from foreign competition and the disappearance of important clients, caused by the financial crisis of 2008, ultimately closing in 2011.

In 2020, a new generation relaunches the “Torres Novas” brand with the support of a historic shareholder and former director of the Companhia de Torres Novas, Adolfo de Lima Mayer, building on the brand’s legacy and acquired know-how since the foundation of the factory in the 19th century, maintaining the quality and design characteristics that have always characterized the brand, whilst seeking to adapt to the needs of the modern consumer.

The goal remains the same as always: to offer high quality products that span generations.